Annual Trends in App Privacy Compliance
A longitudinal view over the year-long collection period of the total number of apps and the total number of apps with privacy labels (compliant apps). For comparison, we also display the four Privacy Types over the same period. Each data point represents a snapshot of the Apple App Store on that date.
Purpose Distribution Across Privacy Types
Data Not Linked to You
Data Linked to You
Data Used to Track You
The ratios of the six Purposes for the Data Used to Track You, Data Linked to You and Data Not Linked to You Privacy Types. The denominator is the number of apps in the specific Privacy Type.
Data Category Ratios by Privacy Type
Data Not Linked to You
Data Linked to You
The ratios of Data Categories by the reported Purpose for the Data Linked to You (left) and Data Not Linked to You (right) Privacy Types.
Overlap of Apps by Privacy Type
A Venn diagram of the number of apps in each of the four Privacy Types. Data Not Collected is mutually exclusive to the other three Privacy Types
App Costs vs. Privacy Practices
The ratios of app costs for each of the four Privacy Types. Free apps are more likely than paid apps to collect data, including data used to track and linked to users.
Content Ratings vs. Privacy Practices
The ratios of content ratings for each of the four Privacy Types. The denominator is the number of apps with the designated content rating that have a privacy label.
Rating Counts vs. Privacy Practices
The ratios of the rating counts for each of the four Privacy Types. The denominator is the number of apps with the designated rating counts that have a privacy label. Apps with a larger number of user ratings are more likely to collect data, including data used to track users. Ratings counts are not localized metadata and apps with low ratings counts in the US region may have higher counts elsewhere.
App Sizes vs. Privacy Practices
The ratios of app sizes for each of the four Privacy Types. The denominator is the number of apps with the designated app size that have a privacy label. Apps that are larger in size are more likely to collect data, including data used to track and linked to users.
Yearly App Releases with Privacy Labels
The number of apps released during a given year for each of the four Privacy Types. The pink bars show the total number of apps with privacy labels released in that year.
Ratio of Data Categories for Each Privacy Type
Data Not Linked to You
Data Linked to You
Data Used to Track You
The ratios of the 14 Data Categories for each of three Privacy Types. The denominator is the number of apps in the specific Privacy Type.
Ratio of Data Types for Each Privacy Type
Data Not Linked to You
Data Linked to You
Data Used to Track You
The ratios of the 32 Data Types for each of three Privacy Types. The denominator is the number of apps in the specific Privacy Type.
Ratio of App Genre for Each Privacy Type
Data Not Linked to You
Data Linked to You
Data Used to Track You
Data Not Collected
Annual Trends in App Privacy Compliance
Purpose Distribution Across Privacy Types
Data Not Linked to You
Data Linked to You
Data Used to Track You
The ratios of the six Purposes for the Data Used to Track You, Data Linked to You, and Data Not Linked to You Privacy Types. The denominator is the number of apps in the specific Privacy Type.
Data Category Ratios by Privacy Type
Data Not Linked to You
No data available
Data Linked to You
No data available